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Digital Marketing Manager – Central London – £35,000 + £3,000 Bonus

Digital Marketing Manager – Central London – £35,000 + £3,000 Bonus

Education Support Professionals are looking for an experienced and dynamic Digital Marketing professional for a highly respected education resource organization.

The Company:

The company has been established for over 200 years providing multi volume resources in to schools.

Due to internal growth the individual has the opportunity to be part of a team using many tools and resources at their disposal to drive the company’s goals and help deliver the company into its next phase of evolution.

The primary functions of the role will be centered around Email Marketing, Content Creation and Social Media Support.

Key Objectives:

  • Developing strong value propositions to our products and services
  • Lead generation
  • Increasing engagement with customers
  • Increasing wider market engagement

Primary Job Functionality:

  • Email Marketing
  • Strategic content planning and execution
  • Social Media support
  • Sales Enablement

Email Marketing:

  • Use of marketing automation platforms
  • Campaign creation and an understanding of end-to-end campaigns
  • Content creation (inc: imagery, copy etc)
  • Creation of emails templates and content
  • Creation of journeys and automation
  • Analysis of campaigns
  • Audience segmentation

Content Creation:

  • Drive strategic content programs that drive leads for sales
  • Supporting the sales teams with copy writing & collation (blog pieces, thought leadership etc)
  • Coordinate with PD team to develop content and reach the relevant education market
  • Simple design (image editing etc)
  • Complex design is desirable but not a necessity (ie: Brochure, Leaflet)

Social Media:

  • Creation of social media posting
  • Scheduling of posts across all channels
  • Constant strive for innovative social content.

Other responsibilities:

  • Event management
  • Simple design (image editing etc)
  • Complex design (leaflets, brochures etc)
  • Google analytics
  • Paid advertising (display, ppc)
  • Website maintenance (WordPress)
  • SEO

Key Requirements:

  • 5-7 years of marketing experience.
  • Working knowledge of marketing automation platforms.
  • Excellent written English language skills and attention to detail.
  • Proven success with layered email marketing campaigns.
  • Experience working within or marketing to the education sector.

Desirable Requirements:

  • Experience with usage of Marketing Cloud

Company Benefits Include:

  • Private medical insurance
  • Pension
  • Death in service
  • Income protection
  • 20 days annual leave

Job summary


Sales and Marketing




£35,000 + £3,000 Bonus

Contract type:


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