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Marketing & Communications Manager – SW London – Up to £35,000 – Perm

Marketing & Communications Manager (SW London) * URGENT *
Salary Range £30,000 – £35,000 depending on experience
Full time role including 6 weeks holiday and school lunches during term time

 

Closing date: Wednesday 14th October 2020

 

Our client, a prestigious Independent School in SW London are looking to appoint a Marketing and Communications Manager to market their school with the aim of improving pupil numbers on roll / pipeline and raising the profile of the School within the local community, adjacent boroughs, International families relocating to London, Secondary Day and Boarding schools.

 

 

As the Marketing and Communications Manager your main duties will include:

 

  • Produce, develop and deliver the annual marketing and communication strategy and budget in conjunction with the Head and Bursar
  • Promote and monitor the use of the School’s brand
  • Lead and develop a whole-school communications programme to ensure consistent and highly effective communication with pupils and families
  • Identify and develop new ways to attract and recruit pupils.
  • Provide content, style management and design oversight of the school and Sports Ground websites whilst ensuring they are kept up to date with news and content to reflect life at the school
  • Develop and implement a Search Engine Optimisation programme, ensuring that the school consistently appears in the first page for key search terms
  • Oversee the school’s social media activity, advising on the appropriate channels, messages and activity; manage the school’s presence on networking / social media sites
  • Manage the reporting of key digital metrics, including Google Analytics and social media statistics, to inform future marketing activity
  • Develop strong relationships with key influencers (e.g. IAPS, Independent Schools’ Yearbook, Independent Schools’ Magazine, Good School Guide and other relevant influencers.
  • Foster and grow an alumni community through an alumni database, online profiles, anniversary and sporting events
  • Promote the School externally, attending events such as school exhibitions, networking events etc
  • Organising in-house events including promoting supported charities and community initiatives to raise charitable profile of the school and manage the necessary reporting related to this.
  • Create and drive an effective sales strategy and advertising campaigns
  • Analyse the enquiry and admissions figures from the ISAMS system to use in the development of all marketing activities and inform marketing strategy
  • Assist with the organisation of, and participate in, open mornings to ensure that prospective pupils and their parents receive appropriate information and have a positive experience


To be considered for this position you must have:

 

  • Appropriate qualifications (eg. Degree or Marketing qualification)
  • A sound knowledge of marketing practices and principles
  • An understanding of the aims and ethos of the independent school sector
  • An understanding of the motivations, attitudes and aspirations of parents, children and other stakeholders interested in independent education
  • Excellent communication and presentation skills, both verbal and written
  • Strong project management skills
  • Attention to detail, particularly copywriting and proofreading
  • Excellent organisation skills

 

This post is subject to an Enhanced Disclosure Application to the Disclosure and Barring Service.

If you feel you have the required knowledge and experience and would like to apply for this role, then please send your CV to nsion@esp-recruit.co.uk

 

Closing date: Wednesday 14th October 2020

Job summary

Sector:

Marketing & Communications Manager

Location:

SW London

Salary:

Up to £35,000

Contract type:

Perm

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